Travel Promotion Performance Dashboard: Insights with Looker Studio

During my time as a freelance data analyst, I worked with a Travel Agency to develop a comprehensive dashboard for evaluating the performance of a promotion in partnership with a Travel Credit Card company.

The primary objective of this dashboard was to provide insightful monitoring and reporting on various aspects of the promotion's performance. It offers a holistic perspective, covering key metrics such as top packages and destinations, ticket volumes, booking and departure dates, along with other company-specific indicators.

Recognizing the importance of clear labeling and user guidance, I ensured the dashboard's effectiveness by including a user-friendly introduction outlining its purpose and providing guidance on navigating through different metrics. For certain metrics, interactive pointers were incorporated to enhance user engagement and maximize utility.

Made using Looker Studio, the dashboard consists of line, bar, and table charts. The layout was designed by prioritizing essential data points and arranging them in a logical sequence for easy comprehension and navigation.

Please note that all identifiable information and figures have been redacted to maintain client confidentiality.