My journey
(so far)
From transforming data architecture at PurposeMed to orchestrating events and marketing projects at Symcor, my career has been a whirlwind adventure. Along the way, I've dived into data science at Drop, optimized operations at STACK, and crafted tailored promotions at Uber Eats. But it all started with Big Brothers Big Sisters of Canada, where I first dipped my toes into the world of communications and marketing. Each step of the way has been filled with excitement, challenges, and growth opportunities. 🌟
And with every experience, I've honed my skills, learned new tools and skills like SQL, Python, Looker and Dataform on the Google Cloud Platform and various Adobe Creative Cloud apps, and made impactful contributions to diverse teams and projects. 🎉
As the journey continues, I’m excited and ready for whatever comes next!🚀
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During my time here, I played a key role in driving transformative initiatives such as reshaping data architecture on Google Cloud Platform using Dataform and Python, leading dashboard development using Looker and Looker Studio, optimizing onboarding processes, and enhancing customer success through A/B testing. Additionally, I facilitated comprehensive documentation and knowledge sharing to ensure seamless collaboration within the data team and across departments.
Led initiatives to enhance user onboarding experiences, implement proactive fraud detection measures resulting in significant monthly savings, and guide strategic product development decisions using predictive analysis. I also facilitated data driven decision making by creating dashboards for various product initiatives, empowering stakeholders with actionable insights.
Conducted comprehensive analyses of consumer shopping trends amidst COVID-19 uncertainties, collaborated with the marketing team to enhance promotional effectiveness, addressed software disruptions, and automated fraud detection, resulting in significant improvements across various domains.
Played a key role in conducting user segmentation and offer analysis for diverse brands, crafting tailored promotions, and facilitating cross-functional collaboration to secure project approval, while also self-teaching SQL to enhance analytical capabilities.
At Symcor's open banking initiative department, I contributed to successful event management and coordination, achieving a high attendance rate at a banking and technology conference. I also played a key role in targeted marketing efforts, resulting in a notable 42% event sign-up rate, and collaborated on content production and editing using Adobe Creative Cloud Apps.
I played a key role in coordinating communications and marketing efforts for Big Brothers Big Sisters of Canada, overseeing interactions with 108 agencies nationwide and implementing successful social media strategies that boosted engagement by 37%, while also self-teaching Adobe Creative Cloud apps for enhanced content creation.
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I developed a detailed dashboard for a travel agency's promotion with a travel credit card company, using Looker Studio to provide clear insights and user-friendly navigation for monitoring performance metrics effectively.
Led marketing initiatives for Rosor, a UAS technology startup, where I orchestrated a comprehensive overhaul involving website revamps, refined marketing and sales strategies, and streamlined business administration.
This yielded increased engagement, qualified leads, and enhanced organizational efficiency, culminating in the prestigious Norman Esch Award from Toronto Metropolitan University’s (formerly Ryerson University) Centre for Engineering Innovation and Entrepreneurship.
Working with Children Believe to perform a company and industry analysis, identify pain points, and implement solutions, as part of a Capstone Project.
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Toronto Metropolitan University (formerly Ryerson University)
Bachelor of Commerce, double majoring in Marketing and Entrepreneurship, Co-op